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HHS puts out $250 million bid for PR firms to “inspire hope”

Politico: “As the presidential election fast approaches, the Department of Health and Human Services is bidding out a more than $250 million contract to a communications firm as it seeks to ‘defeat despair and inspire hope’ about the coronavirus pandemic, according to an internal HHS document obtained by POLITICO. Several weeks ago, the department sent out to a number of communications firms a ‘performance work statement,’ which lays out what work will be expected of the winning firm.”

“The document also lists the goals of the contract: ‘defeat despair and inspire hope, sharing best practices for businesses to operate in the new normal and instill confidence to return to work and restart the economy,’ build a ‘coalition of spokespeople’ around the country, provide important public health, therapeutic and vaccine information as the country reopens and give Americans information on the phases of reopening. ‘By harnessing the power of traditional, digital and social media, the sports and entertainment industries, public health associations, and other creative partners to deliver important public health and economic information the administration can defeat despair, inspire hope and achieve national recovery,’ the document also says.”

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