According to new user data analyzed by web traffic company Similarweb, the number of users on Trump’s flailing social media platform Truth Social fell nearly 40% year-over-year, with the site getting only 4 million visits on average over the last twelve months, NBC News reports.
Comparing data from May 2023 to April 2024, traffic to the site was down more than 39% over the previous 12 months. May 2024 won’t be any better for the site: to date this month, traffic to the site is down 21% from April and 34% from March, even as Donald Trump uses the site exclusively to electronically bleat his grievances and Nazi references. With a market cap of $6 billion, Truth Social’s 48 million annual log-ins calculate to a value of $125 per visit.