“Two of the country’s cult-favorite brands are making the ‘spear in a beer’ dive bar classic ritual a portable reality. Pabst Blue Ribbon and Grillo’s Pickles have joined forces to drop a limited-edition PBR x Grillo’s Pickle Beer, transitioning Grillo’s classic pickle from a garnish to the main event.”
“Clocking in at 4.7 percent ABV, this grab it while you can collaboration delivers a bright, tangy profile that balances the maltiness of PBR’s classic lager with the crisp, dill-forward punch that tastes unmistakably Grillo’s. It’s an easy-drinking, sessionable and refreshing brew that serves as the ultimate sidekick for the summer nights ahead, from the backyard to the beach. It’s here for your good times — not a long time! Get it while it’s cold,” says a press release from Pabst Blue Ribbon that signals a serious play for a market in ironic hipsterdom itself becoming ironic hipsterdom.
It’s actually pretty freaking brilliant: The perfect beer to sip in your vintage Sam Kinison “Out of Control” t-shirt while playing shuffleboard with your buds to the sound of “Two Weeks” by Grizzly Bear to be ironic about 2010 irony culture, which is so dated now. It’s bespoke genius really.