WNBC: “Popular breakfast brand Kellogg’s is facing a lawsuit accusing the company of falsely advertising the strawberry content in its Frosted Strawberry Pop-Tarts. The lawsuit is asking for the company to adopt more accurate labeling, and claims that damages from the false advertisement ‘exceeds $5 million.’ The class-action lawsuit filed by plaintiff Anita Harris in late August claims that Kellogg’s advertising is designed to ‘give consumers the impression the fruit filling contains a greater relative and absolute amount of strawberries than it does.’ ‘Plaintiff bought the product because she expected it would have more of the named fruit ingredient,’ the lawsuit states. ‘Plaintiff wanted more than a ‘strawberry taste,’ which she nevertheless failed to receive… Plaintiff would not have purchased the Product if she knew the representations were false and misleading.'”
“The advertising highlighted in the lawsuit includes the product’s labeling and advertising that praises the ‘timeless yet yummy’ flavor of strawberries, as well as an online recipe on how to make strawberry shortcake. According to the lawsuit, this makes strawberries the ‘characterizing ingredient’ in the product, but dried strawberries do not appear in the ingredient list until the ‘contains 2-percent or less’ section, alongside other fruits like dried pears and dried apples.”