On Friday Unilever, Honda, Birchbox, Coca-Cola, Levi’s, and Lululemon joined the growing list of brands boycotting Facebook ad spending (some on Twitter and Instagram, as well) through the end of July to pressure the social media giants into working harder to clamp down on hate speech and misinformation, per NY Times.
Here’s the full list, with estimated annual social media ad spending:
- Unilever – $42.4 million
- Honda America – $6 million
- Birchbox – $947,100
- Coca-Cola – $22.1 million
- Levi Strauss & Company – $2.8 million
- Lululemon – $1.6 million
- Verizon – $22.9 million
- Eddie Bauer – $1.4 million
- Patagonia – $6.2 million
- REI – $22.5 million
- The North Face – $3.3 million